Eight reasons why video is essential for your business:

1. Increasing Brand Awareness and Reach

Video content can significantly enhance your brand’s visibility. The sheer popularity of video content combined with platforms such as YouTube, Facebook, Instagram, and LinkedIn ensures your message can reach a broad audience. Moreover, people are more likely to share and engage with videos than with text-based content, increasing your chances of going viral.

2. Boosting Conversions and Sales

Studies show that including a video on your landing page can boost conversions by up to 80%. The reason is simple: video helps businesses establish a stronger emotional connection with their audience. This connection can boost consumer trust and influence their buying decisions positively, leading to increased sales.

3. Building Trust and Credibility

Trust is the foundation of conversions and sales. Video allows businesses to provide a more personal, transparent, and therefore trustworthy face to the audience. Testimonial videos, product demonstrations, and behind-the-scenes clips are just some ways video can help build credibility and trust.

4. Improving SEO Rankings

Search engines love video content. Websites with video content are 53 times more likely to rank on Google’s first page. Moreover, including a video in your content can increase organic traffic from SERPs (Search Engine Results Pages) by 157%. Video also keeps visitors longer on your site, which is another factor Google’s algorithm considers for ranking.

5. Enhancing Client Understanding

Explaining complex concepts or products can be challenging with text alone. Video, however, allows for a more engaging, comprehensive way to present information. Tutorials, how-tos, and explainer videos can simplify complex subjects and make your products or services more accessible and appealing. You can also offer these to clients as part of your package!

6. Facilitating Social Media Engagement

Social media platforms have become video-centric. Video posts on platforms like Facebook and Instagram receive more shares, likes, and comments compared to text or image posts. Furthermore, platforms like TikTok and Instagram Reels, which focus exclusively on short video content, provide businesses with fresh opportunities to reach and engage with their target audience.

7. Showcasing Company Culture

Video is an effective medium for conveying your company’s culture and values, enabling you to attract not only customers but also potential employees. Behind-the-scenes videos, team introduction clips, or videos showcasing social responsibility initiatives help portray a positive and relatable image of your company.

8. Training and Education

For businesses that revolve around knowledge-based products or services, educational video content is a must. Webinars, training videos, online courses, or informative vlogs help establish your brand as an industry expert and thought leader. If online courses are something you want to add to your skillset, then find out more on our sister site Get That Course Online.